🧠 This page connects the dots between marketing activity and actual closed sales. It helps ISS reps and managers track exactly which campaigns are producing results, where they're performing best, and what messages are converting leads into revenue.
If you know what's working — you can do more of it, faster.
Localized campaign performance insights
Source performance and conversion rates
Platform performance breakdown
Rep performance and winning scripts
Which messages and channels drive the most sales
ZIP codes and regions with highest conversion rates
Exact language that converts leads to sales
Compare investment vs. returns across platforms
"Marketing shouldn't be a mystery."
This page helps you see what's working, learn why it's working, and repeat the results across every call, quote, and campaign.
Get localized campaign insights that show exactly which promotions and messages resonate in each area, helping you optimize your outreach strategy by location.
Identify ZIP codes with highest conversion rates by service type
See which promotions and messages work best in each area
Track combined impact of email + text + social campaigns
Identify areas needing new message angles or support
See how different campaigns perform across specific ZIP codes
In2Care + GenPest Bundle Campaign
Strong response to bundle messaging
High text engagement rate
Ideal market for bundle offers
Facebook Ad Mosquito Bundle
Low engagement on mosquito bundle
Messaging needs market-specific refresh
Consider alternative campaign approach
Interactive analysis of campaign performance by geographic location
See how each lead source is performing and match the right follow-up script to each lead type to boost your close rate instantly.
Use this data to match the right follow-up to each lead type — and boost your close rate instantly.
Detailed breakdown of conversion rates and winning scripts by lead type
| Lead Type | Campaign Source | Conversion Rate | Top Closing Script |
|---|---|---|---|
|
Text Inquiry
SMS Response
|
"Bundle Save SMS" |
41.8%
Highest
|
Script B – "Fast Response" |
|
Email Click (GenPest)
Email Campaign
|
Email Blast #7 |
38.2%
Strong
|
Script A – "Protect & Save" |
|
Facebook Ad
Social Media
|
Summer Deal Campaign |
33.1%
Good
|
Script A – "Protect & Save" |
|
Door Hanger
Local Marketing
|
Local Flyer Drop |
29.4%
Steady
|
Script C – "Household Plan" |
SMS Response
Email Campaign
Social Media
Local Marketing
Most effective closing approaches by lead type
Perfect for text inquiries - emphasizes quick service and immediate action
Great for email and social leads - focuses on value and protection benefits
Effective for door hangers - emphasizes family and home protection
Match your approach to the lead source for maximum impact
Respond within 15 minutes with Script B for best results
Use Script A and emphasize value proposition in follow-up
Script C works best - focus on family and neighborhood trust